Previously, Aldi’s blackberry offerings were consistent but lacked the exceptional sweetness that many shoppers desired. Last year, the company sold over 228 tonnes—equivalent to 1.5 million punnets—of blackberries, yet they recognized the potential for growth in consumer preferences.

This season marks a turning point. Aldi expects blackberry sales to grow by up to 20%, thanks in part to their collaboration with Driscoll’s, their main blackberry supplier. Together, they have focused on breeding sweeter varieties that are less tart and more appealing.

Key facts:

• Aldi will introduce sweeter British-grown blackberries starting from May 21, 2026.
• All fresh blackberries in Aldi stores will be 100% British-grown.
• Aldi expects blackberry sales to grow by up to 20% this season.
• Aldi sold more than 228 tonnes of blackberries last year, equivalent to 1.5 million punnets.
• The blackberries are taste-tested throughout the season and picked at peak ripeness.

Julie Ashfield from Aldi remarked, “We expect our blackberries to taste better than ever this season.” This optimism stems from years of dedicated natural breeding aimed at improving flavor. James Crook added, “Exceptional flavour is the result of years of dedicated natural breeding and selecting only the finest blackberry varieties.”

As UK horticulture evolves, Aldi aims to secure at least 50% of its domestic produce through long-term partnerships by the end of 2027. This strategy reflects a growing trend toward homegrown fruit that appeals to environmentally conscious consumers.

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